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project summary » |
addressing change client: johnson and johnson (stayfree, carefree, and o.b.) This feature was sort of a weird kludge of several feature types (user generated content, user polling, a contest) and attendant community features. Users submitted their personal stories detailing how they were active in their community, and from this pool of entries one was chosen to win a trip to New York City. Other users then voted on which of several outfits the winner should get to accompany her on the trip. |
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